December 11, 2017

As the end of the calendar year approaches we often find ourselves thinking about ways we can make improvements in the coming year. Getting a handle on link management by using URL redirection can make easy and significant improvements to your business. Here are a few key resolutions we recommend you adopt in 2018 to increase the quality of your marketing efforts, improve the security of your online presence, enhance customer experience, and ultimately impact your bottom line.

1. Be On-Brand

First impressions are everything! Think about how the URLs you use in marketing efforts reflect your brand identity.

URLs can be great marketing tools. Creating memorable URLs not only attract customers while emphasizing your brand, but a custom URL and a reliable redirection service can also make it easier for your audience to get to the content you want them to see on your website. To make even more memorable and creative domain names you can choose to use other top-level domains (also called TLDs or domain suffixes) to further reinforce your brand. For example, CES recently changed their URL from CESWEB.org to CES.tech. For whatever purpose you may choose to create a custom URL, it is critical to properly redirect that URL to your target content, or your SEO ranking may be negatively affected. URL redirection moves the SEO link power to your target URL and allows you to maintain and improve your ranking level. Masking or cloaking URLs creates duplicate content which Google will punish you for, and significantly deteriorate your SEO ranking. A clever, memorable domain name is not worth it if your audience cannot find you online, so it is important to use a fast, reliable URL redirection service that will help you maintain and increase your SEO ranking.

2. Be Secure

Always support HTTPS with your URL redirects to ensure visitors get the best experience.

As more and more websites implement encryption, the need for companies and brands to redirect HTTPS links has significantly grown. Migrating your site to HTTPS provides many benefits for both you and your customers. In addition to added security for your site, search engines like Google reward HTTPS sites with greater SEO rankings. Not only do search engines favour encrypted sites, but many browsers also show warnings and security messages when visitors try to access non-HTTPS sites. With HTTPS migration comes the need for SSL certificate management, so ideally, you’d like one provider to handle both the redirection and the SSL certificate activation and renewal. Automatic HTTPS, where SSL certificates are automatically configured and renewed, is increasingly important as it will help your business save time and money, while providing increased security for you and your customers and improve your SEO ranking.

3. Be Accessible

Use shortened and vanity URLs that are easy for people to type, or use QR codes so people don’t have to type at all!

QR codes and vanity URLs make relevant online content more easily accessible to your customers. The more pages your site has, the more common it is for the content you want to highlight to become cumbersome to access. Using shortened URLs and QR codes, you can continually redirect those links to updated content, making it easier for customers to reach the information they are looking for, and that you want them to see. QR codes in particular provide a great asset for ecommerce sites, as you can link to an individual product purchasing page, making it even easier for customers to purchase your company’s products. Although URL redirection can help to provide a positive experience for your customers, it must be managed properly or your site’s SEO ranking can be negatively impacted. It is important to use a reputable and reliable redirection service that can manage the process expertly and securely.

If 2018 is the year that you want to use URL redirection to improve your business, and your bottom line, then EasyRedir can help. See how EasyRedir can work for you. Check out our plans and sign up for a free EasyRedir trial today.