— 3 minute read

How Do QR Codes Work?

QR codes have dipped in and out of the mainstream since they were invented in 1994. What started in the manufacturing industry to track products has changed to adapt to the new age of technology. QR codes have evolved as technology has evolved, and are currently being used to simplify marketing campaigns and customer purchasing. Mobile operating systems like iOS and Android have added native functionality that enables users to easily scan codes and be taken directly to associated websites, which makes them extremely easy to use.

Do People Still Use QR Codes?

QR code usage has continued to increase every year, driven notably by their use throughout Asia. The COVID-19 pandemic has further boosted their penetration as businesses look for ways to minimize the physical touch-points customers have with staff. These contactless interactions, such as supplying restaurant customers with menus, enable patrons to use their mobile device to facilitate a variety of interactions with the business. We expect to continue to see a significant increase in their usage in the near term.

QR Codes and Ecommerce

Online purchasing is one of the most effective applications for QR codes. More and more ecommerce providers are enabling their technology to function well with QR codes. This allows codes to be scanned so that customers will automatically be redirected to the specific product page online to view and purchase the product. Shopify is one ecommerce provider in particular that has branded Shopcodes specifically for their users. Using a QR code service or generator also allows you to include redirects to pages that have discounts for customers. That is, if they go to the site on their own they see one price, but if they use the QR code link, they see a discounted price. Using QR codes for ecommerce also benefits your company’s analytics and tracking by measuring where your customers are coming from and how they are buying.

QR Codes and Marketing

QR code generators make it easy to use the same QR codes for marketing campaigns and amend the content that you want your audience to see when you want them to see it. Therefore, you no longer have to continually change your marketing campaigns and printed materials to reflect new codes. Since QR codes are often hard to change because they are embedded links, choose codes yourself or through a QR generator and amend the content that you’re marketing to your audience when appropriate. Now the control is in your hands. Setting up fixed URLs on QR codes and pointing them to the correct web page that you want your audience to see should be an important part of your marketing strategy in 2020 and beyond.

Why Your QR Code Needs a URL Redirection Service

The content of a QR code cannot be amended once generated because the URL is buried in the code itself, so it is important to use URL redirection to ensure customers are taken to the correct content. Also, because it is difficult to change the codes on all the packages/posters/etc. that have already been shipped, it is important to point the QR code to your own domain name, managed by a reputable URL redirection service, and redirect that to wherever you want the customer to end up. Some URL redirection services even offer QR code generators, that point to a specific URL which can then be managed and redirected easily and efficiently.

QR codes can be a significant asset for your business whether for ecommerce, or to manage hard to change links and ensure your marketing budget remains on track. With EasyRedir you can carefully plan in order to generate QR codes and strategically redirect your customers easily. See how EasyRedir can work for you. Check out our plans and sign up for a free EasyRedir trial today.

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