We live in an age where we can instantly access just about every resource, product or service with a click. Studies have shown that we have an attention span shorter than a goldfish, as we tend to lose concentration after a measly eight seconds. So it’s no wonder, then, that customers have little patience for anything other than quick and painless user experiences.
This is precisely why vanity URLs are so vital for companies to use in their marketing campaigns. They ensure that customers can easily access your campaign URLs in a completely fuss-free way — all before you lose their attention.
If you haven’t heard of vanity URLs, you’ve come to the right place. In this guide, we’ll explain everything you need to know, including what they are, why they’re important, and how to make them.
What Is a Vanity URL?
A vanity URL is a type of custom URL that is created not only to be more memorable and readable than a typical URL, but also easier for customers to access and engage with. They are primarily used by companies who want their marketing campaign URLs to create a strong impression with customers from the get-go.
So what exactly is a vanity URL? To put it simply, a vanity URL looks like a simple URL that is easy to remember. However, in actual fact it is an embedded link that, once clicked, redirects to a more complex, longer URL.
For example, imagine that you want your first time customers to check out your July giveaway, which is located at the following URL:
Instead of providing your customers this lengthy and complicated URL, you can instead provide them with an impactful vanity URL that’s also easy for them to remember. Here are a few examples:
Why Is It Worth Using Vanity URLs?
It’s worth creating vanity URLs because they enable you to form stronger connections with customers and strengthen your marketing campaigns by making it easier, faster and more enticing to engage with your URLs. They support your campaigns to be more memorable and in turn help to boost your brand identity.
To understand why these types of URLs are valuable, it’s useful to first understand the problems that complex URLs pose.
As we already touched on, customers expect their user experiences with companies to play out without a hitch. If the URL you provide them to click on is cumbersome, this will drastically reduce the likelihood that they will end up engaging with it.
After all, a complex URL is harder for customers to remember, so if they don’t engage with it then and there, they may not be able to recall it later when they decide to. Moreover, complex URLs with numerous characters and different parts to it are more likely to look off-putting and suspicious.
This is especially true of URLs with UTM tracking, as they tend to produce long and complex URLs.
Keep in mind that even if a complex URL is 100% legitimate, customers will be more likely to avoid clicking it if they perceive it to be unsafe.
In contrast, vanity URLs look clean, easy-to-read and trustworthy. They’re also tenfold easier for customers to remember as well as copy and paste.
Think about it: Would you feel more comfortable and motivated to click the following vanity URL:
Or a highly-complex and unmemorable URL like:
We’re guessing you picked the vanity URL. You can trust that your customers would make the same choice, so it’s important to enhance their user experience by providing them with vanity URLs whenever possible.
How Can You Easily Create Vanity URLs?
Now that you know what a vanity URL is and why they’re beneficial, it’s time to learn how to create them.
In terms of coming up with an effective vanity URL, a good rule of thumb to keep in mind is to keep them short and memorable. Ultimately, your vanity URLs should succinctly communicate to your customers what they can expect from the URL if they click on it. Keep them as tight and meaningful as possible so that they are simultaneously descriptive enough to remember, but not long enough to forget.
So how do you ensure your vanity URLs work without a hitch? You need to correctly redirect your vanity URL to the more complex URL.
Already confused? The technical process of creating vanity URLs can be complex if you go about it completely alone. It can lead to frustrating and costly mistakes that can compromise your marketing campaigns.
That’s why we strongly recommend using EasyRedir to redirect your vanity URLs. Our advanced redirection service takes the complexity out of redirecting vanity URLs. Instead of trying to navigate your way around embedded URLs or hiring an expensive developer to do so, EasyRedir will ensure your vanity URLs send visitors to precisely the webpages you want them to visit. Ready to try out EasyRedir and start creating powerful vanity URLs? Give EasyRedir a go for free today!