• POSTED ON
    2019-05-16
  • LOCATION
    Calgary
  • JOB TYPE
    Permanent
  • HOURS
    Part-time

Our Story

EasyRedir is laser-focused on providing the best URL redirection as-a-service product available today. We are a small but dedicated team that prides ourselves in delivering a unique, innovative solution to a very real challenge many organizations have. We accomplish this through building a razor sharp product and backing that up with world-class customer service.

This Role

We are seeking an experienced and innovative B2B SaaS marketing specialist to join our growing team. Your primary responsibility will be to drive revenue growth by designing, developing, executing and monitoring marketing programs across all channels. You should approach your work with a keen focus on measuring and optimizing ROI. Additionally, all EasyRedir staff support our customers and work to ensure they get incredible support. This role reports directly to the CEO.

Skills and Qualifications

  • At least 3 years experience in B2B SaaS marketing
  • Capable of operating in both a strategic and tactical way - you need to dream and execute
  • An insatiable curiosity about how and why things work and is empathetic towards team members and customers
  • Excellent written and verbal communications skills with a proficiency in business-oriented English
  • Capable of advocating for marketing investments and their impact on revenue
  • A proven focus on continuous improvement through measuring results and iterating on tactics
  • A solid grasp of organic and paid advertising
  • A keen understanding of how to use analytics tools (e.g. Google Analytics, Mixpanel, etc.)
  • Experience with CRM tools (e.g. Intercom, HubSpot, etc.)
  • A desire to work with a small and energetic startup where you pitch in to help with everything

Key Responsibilities

  • Understand who our customers are, where they live, how they communicate, the problems they struggle with and what ultimately drives them
  • Design, develop, execute and monitor a wide range of marketing initiatives across a variety of channels
  • Ensure our blog is flush with fresh, interesting content that engages users and generates traffic
  • Monitor and maintain our SEO performance
  • Design a social media strategy and manage it’s implementation
  • Design and execute effective CPC ad campaigns across a variety of channels
  • Monitor the interwebs for mentions of URL redirection and EasyRedir and engage as appropriate
  • Drive EasyRedir promoters to positively review us across a variety of channels
  • Identify and develop strategic partnership opportunities
  • Collaborate with our sales team to design and manage outbound campaigns that generate sales leads
  • Identify and execute on other marketing initiatives such as conferences and any other channel that delivers positive ROI
  • Learn about and engage with our customers by providing world-class support

Perks & Benefits

  • Operate with a high degree of autonomy and ownership over your work
  • We are very flexible with work schedules and are very results-oriented
  • We offer a very inclusive work environment and encourage women, LGBTQ+ and all open-minded people to apply

How to Apply

  • Send us an email using the button below
  • In your email, please include your resume and/or LinkedIn profile, and tell us a bit about:
    • Where can we find you online? LinkedIn? Twitter? Have you written anything you’d like us to read?
    • What are you reading these days? How do you keep your skills fresh?
    • Tell us about a project you’re particularly proud of.
    • Tell us about an experience where you failed to reach a goal.
    • Have you ever experienced any issues/problems with URL redirection before? Tell us about it.

Sound interesting? Let's have a chat.

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