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Featured | September 14, 2018

Measuring the Performance of Offline Marketing Campaigns

When it comes to analytics, many companies focus on online performance, but it’s also critical to understand the impact of offline marketing. Companies frequently run offline promotions to highlight specials, deals, new features/programs, and contests. Businesses will usually link these promotions to their website using URLs that are published across campaigns on TV, radio, print, and on social media. Using URL redirects for this enables marketers to control the message being delivered, but managing these URL redirects can be time consuming and costly.

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